Linnette Attai is the founder of PlayWell, LLC, a compliance consulting firm helping companies and districts navigate regulations and best practices surrounding data privacy and user safety, as well as security, product development and marketing. Linnette has over 25 years of experience in the compliance industry, with special expertise creating industry and school compliance programs. Linnette co-authored the Future of Privacy Forum Guide to Student Data Protections Under SOPIPA for School Administrators and Vendors, and has advised the Mobile Marketing Association, helping write their guidelines on children’s advertising and leading a subcommittee on children’s privacy. She works with schools and youth groups, teaching stakeholders how to manage online privacy and safety, and serves as Project Director for CoSN’s Privacy Initiative and Trusted Learning Environment program. In addition, Linnette is an adjunct professor of marketing at The New School and at Fordham Graduate School of Business, where she teaches a course she designed on ethical marketing to young consumers.